Audience Profile

Vloggers

Vloggers and Bloggers are at the heart of today’s Tribal map – inspiring a whole generation how to live.

In 2012 Tumblr Kids joined the map – by 2015 Vloggers are one of the most familiar and famous Tribes in the UK. A catch-all Tribe to describe young people that are vlogging, blogging, tweeting and instagramming their lives, attitudes and values online; they aren’t creating culture and new social norms (bar those with 1M+ followers!) but are having a huge impact on youth culture today.

Trendies

Trendies are driven by beautiful things and beautiful people, Trendies love fashion and are always looking for the next big trend!

They’re the biggest outwardly ‘brand-me’ Tribe – they’re universally aspirational in fashion and music, both offline and online.The rise of Mainstream Brand Me behaviours and fast fashion means the Trendies are still going strong and are one of the biggest Tribes on the map in 2015. Their influence is if anything growing, as more and more Trendies lean towards vlogging and sharing their super-soft-focus, Instagrammable lives online – inspiring younger teens to live a perfect life.

My target audience falls between the “Trendies” and the “Vloggers”, this is because I feel I fall into the middle of the two categories with the hobbies I have outside of school. I feel this demographic would be effective for me to attract as I know what they like, and can successfully produce content they would enjoy.